245 Portofino Drive, Nokomis, Florida 34275 +1800-800-4320 Sales@associatedfloors.com


(973) 376-1111

About Us

Associated Floors has been serving national multi-location clients since 1921 and in all of those years we are proud to say that we have literally covered the US. If you’ve entered any mall you have “walked all over Associated Floors” in such well-known chain stores as Foot Locker, Bed Bath Beyond, Marshalls, Toys “r” Us, Subway and Barnes and Noble, to name just a few.

For almost 100 years, our valued national clientele has benefited from our experience and expertise spanning four generations of family ownership. You could say “flooring is in our blood” and it would be true! Our value-added services and single point of contact puts you in touch with all phases of your projects. You’ll see the difference with increased productivity of your own staff because our Project Managers administrate all aspects of the projects, allowing your employees to work on other more important tasks and operate more efficiently.

Today we continue to do what we have always done — provide world-class customer service and products to our National Accounts clients.

With over 180,000 national retail, restaurant, corporate, and hotel projects in our portfolio, we are proud to say, “We have NEVER delayed a store opening!” Associated Floors is the National Flooring Specialist!

Company History

Associated Floors was founded in 1921 in Brooklyn, NY, by the grandfathers of today’s owners, Frank Rosenberg and Richard Goodman. From a humble storefront Associated has evolved into a national multi-location flooring specialist.

Associated Floors pioneered single source accountability for national retail store chains and has covered over 180,000 stores and multi-location sites since its inception! No other flooring company in America today can claim that accomplishment.

In 1922, Mr. Ward Melville asked the founders to “linoleum” his shoe stores, one in Brooklyn, the other in Chicago. Those shoe stores were then known as Thom McAn. Thom McAn, and their competitor Kinney Shoes, were the largest national retail shoe chain outlets in America from the 1920’s through the 1990’s and Associated was affiliated with both of them for over 90 and 70 years respectively.

Associated has grown, developing the only time-tested centralized single point of contact system for furnishing and installing floor coverings to America’s premier national retail chain store and national accounts clientele. Our internal systems and customized technology allow us to operate within this very unique segment and our clients often realize a cost-savings or product upgrade resulting from our consolidated purchasing power and standing in the marketplace.

From our humble beginning flooring retail stores that were a mere 1,000 SF, to today’s mega-stores of 200,000 SF or larger, we understand the commitment made by the generations before us, and we stand committed to upholding that tradition.

Management Team

Frank Rosenberg 


Frank Rosenberg is the grandson of Edward Hoffman, one of the two co-founders of Associated. Frank joined Associated in 1973, after owning a restaurant and understanding the role of management and dealing with people. Within a short time he made his mark and quickly rose to become President, overseeing a dramatic increase in sales and new clients. Frank assumed his current role as Chairman in 1994. Throughout his career Frank has felt strongly and been very proactive about meeting new clients on a personal basis. He has a deep understanding of what clients are looking for when choosing a flooring vendor and has always built strong and lasting relationships with many of the Associated client base. You can often find Frank on a golf course or entertaining friends and clients with humorous anecdotes. Frank has three sons who are the light of his life.

Richard Goodman

COO & President

Richard Goodman is the grandson of Murray Nizen, the other co-founder of Associated. Rich graduated from the prestigious Stuyvesant High School in NYC and later Boston University in 1981. After several successful years in medical sales, he joined Associated in 1985 and learned the business from the ground up becoming Vice-President. During his 28-year tenure he has overseen over 75,000 projects in the retail, hospitality, and corporate markets. Richard was also responsible for expanding the products offering from carpet (which resulted in the name change from Associated Carpet Corp.) to all flooring categories in the mid 90’s. He has been President since 1994. Rich is involved in the day-to-day workings of the company and oversees all proposals and RFPS for new business as well as project development and sourcing. He has two grown sons and in his spare time he enjoys cooking and creating new dishes.

Bob Odgis

Director of Operations

Bob was born and bred in Brooklyn, NY and graduated from Brooklyn College with a BS in Accounting.  For over 30 years he has been a part of the Associated “family” overseeing all of the ongoing major projects and estimating materials for just about every job that Associated handles. Bob is an avid bicyclist and cross-country skier. He enjoys playing guitar with his son and has been taking guitar lessons, favoring classic rock.

Call us at 1-800-800-4320 or Contact Us to discuss your project.